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We live in a time of dynamic technological and scientific progress and of profound social and economic changes. As values and standards are no longer measured solely in terms of quantitative acquisition, we are witnessing a renaissance of concern for cultural and artistic achievement, and for the quality of the human environment. Thus an unprecedented challenge for the shaping of man's physical surroundings is emerging. 

To participate in this challenge and contribute creatively to its realization, Victor Gruen Associates has grown and developed as a team of professionals with varied backgrounds of education and experience, and with a common dedication to the task of conceiving with imagination and designing with competence the new environment of man. 

Victor Gruen Associates was founded upon and remains committed to these principles:

The interest of the client is best served through the contribution of a well-coordinated group of professionals.

The complexity of contemporary technology and the multiplicity of public and private motivation toward development and investment have brought the practice of architecture beyond the grasp of the single individual. 

Architecture must not only fulfill its historical function - the design of the individual building-but also extend its concern to the demanding and complex task of bringing order, beauty and new shape to the human environment. 
The architect must assume the role of coordinator and catalyzer of the activities of all the specialists and consultants whose contributions are essential to the effective solution of the problems of the contemporary environment.

It is a responsibility of the architect to explore new potentials and to seek new solutions in response to emerging social, cultural, technological and economic conditions.
The architect must introduce and maintain as an integral part of his practice, a program of research, experimentation and critical evaluation of new techniques, materials, and methods. 

The acceptance of and adherence to these principles have resulted in the evolution and growth of a singular and dynamic entity: Victor Gruen Associates.