Viewing page 19 of 59

This transcription has been completed. Contact us with corrections.

Movie Making Seagram Style

[[image]]

Early last summer, Seagram added another laurel to its collection when it became the first distiller ever to have one of its consumer films open at the Museum of Modern Art in New York. It went something like this:

The Place: The Museum, center of some of the City's most advanced collections of modern painting, sculpture, photography, and film.

The People: About 1200 members of the Museum, plus a full complement of New York reports who cover the art scene, and some obviously delighted Seagramen.

The Action: The annual Spring Festival, a fund-raiser for the Museum itself and for the Harlem Children's Art Carnival.

And the Star, Ladies and Gentlemen: "Five," Seagram's new thirty-minute color film about the life and work of five contemporary Black artists who exemplify excellence in their own fields.

[[image]]
Seagram's president Arthur Murphy greeting the artists and guests at the premiere showing of "Five."

12 Seagram Spotlight