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4 Museums will look bad if they don't showcase the roots of todays probs. Natural history museum's don't hid teeth claws of animals. Neither should the hide tough truths of past. 3 Artists must also show the truths of today, 2 Growing up in SF, was surrounded by music. Every event religion, secular, holiday, death, etc. Goals was to become music artist who could showcase authentic music. 3 California very diverse many cultures meet there. Creates a unique sound as cultures influence each other. Corporate in San Diego etc also is helping spread the sound. 4 Live shows still alive and well. Up until 1997 when Claw channels took over only 2 Hip-Hop stations, sound of Bay Area. Afterwards though not the same. 1 Carlos Santana: big influence on him and all musicians of era. used traditional instruments w/ electric guitar. Original garage band was full set from Santana's 2nd album. Then got hired Santana's band. Final after 2 weeks. Friend there for 38 years. Now playing with each other's bands. Tito Fuentez & Catia (SP?) Lopez: 2 of the greatest musicians of 20th cent. played on several albums of his. Toured w/ Lopez 3 Interest in music drived his desire to become a scholar. music gave a lens to look a the world & society. 4 Feels like he doesn't do many different things. Just facets of the one thing he is! LA hip-hop needed to make $ through more than just corporate CDs from trunk, t-shirts, energy drinks. 2 Music industry is a hassle. Must inform self (new musician) about styles, music theory, play at least 1 instrument well. 4 Hip-Hop contains a message of the hustle. Most don't want to do the work. Don't enter music to enter "the industry." Need to know the dirty details of music community. Scheduling, delay w/ management