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Lavashi preparation varies by region Discussion of research, both cultural & Practical - Process of curational editing making it "digestable" - Field visits - Decision making about what to feature - Multi-layered process - Comparison to lonely planet / other guidebooks - This project was curated by local people / ground up rather than sending a foreigner to write it - Hierarchical book writing vs. 'sequential' - Multimedia: Models, videos, photo, audio - Intended for use before, during and after travel ? Impact of guidebook? #visitors? - Diaspora: 7 million ppl - Leisure tourists; ~200,000 annually Many visitors just visit Yerevah; goal is to spread tourism throughout country ? Do sites have infrastructure to handle volume - yes, due to low numbers - Qualitative vs. quantitative - Discussion of anthropalogy / 'everyday life" tourist - Ease of updating electronic guidebooks - Discussion of uneven distribution of tourists. ? Are there homestay opportunities? / immersion program? Birthright Armenia Armenia volunteer corps Also educational programs for students Language programs. ? Visitation numbers, more site capacity discussion Promotion v. infrastructure ? Are there "themed" tours of Armenia to go more in depth Stories about how people visit sites/learn - Bezoar goats on YouTube ? Ease of independent travel? Travel as a woman - safe ? Green / environmental tourism Ganeeshik foundation? - Use during travel? Yes Resistance to new guidebook? No