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competitions to showcase/improve skills. ? Why do you do your activity? FUN. Importance of fun in living cultures. Discussion of a time when human towers nearly died out. Perceptions of tradition as 'old' Devils: Talk of safety/control of fire. Giants: Popular in small villages where there are no theatres. Way to keep people together/entertained. -Getting harder to recruit new members, not because of the tradition, because there are more activities to choose from. So tradition has to evolve w/ social change. ?When did you start your tradition? Are kids involved? Recruiting? Giants: Started off seeing giants at festival. Do go to schools to educate about tradition. Devils: Children are involved sometimes handling fire at 8 years old. Adults/parents supervise. Discussion of fireworks: comparison to American Towers: Open to all ages. Must have interest and be in good condition physically. Socialization into towers: Parent-child bonding; meeting people. Giants/Devils talk about parents/children. students Discussion of 'Cheap beer': role of alcohol ? Who sponsors your association? -Local/regional governments / Member dues -Parties/fundraising for associations sponsorships 'Federation for human towers' provides insurance Towers: Not allowed to place sponsorships on uniforms cirque du soleil/relationship to 'Professional' groups. No one gets paid, everyone can join. Giants: No membership rules but ask members to pay part of cost for uniforms. So they value it more. In Devil tradition it used to be an extravagant display of wealth: You were so rich you can literally burn money.