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FORTUNE
TIME & LIFE BUILDING
ROCKEFELLER CENTER
NEW YORK 
                                         June 23, 1939
Dear Mr. Seligmann:
On the next page there are a few questions to which we
anxiously await your reply.
You may consider some of them especially impertinent; you
may have a perfectly natural inclination to retort, "It´s 
none of your business!" But we hope you won´t.
We hope you won´t because it is our business to know just
as much about FORTUNE readers as our own temerity and your
good nature will permit. It is our business because the
better we know them, the better FORTUNE can serve them.
Take the question of income, for example. If we know that
the income of the average FORTUNE subscriber is far above
the national average, we can be certain that there are many
subjects of interest to him that would have no appeal to a
group in a lower income bracket.
That´s the reason for the questions. We shall be very
grateful if you will take the little time necesssary to
answer them and return to us in the enclosed envelope.
Any information you will be kind enough to give us will
become part of a statistical total. We do not ask for your
signature; your identity will not -- cannot---be revealed,
and we´ll undertake not to bother you again for a long time.
Sincerely yours,
C.D. Benner
C.D. Benner
Market Research Manager
/fs

Transcription Notes:
Do not follow original line scheme. Use the apostrophe not ´. Hit return for paragraphs ---------- Reopened for Editing 2024-02-09 21:28:24 ---------- Reopened for Editing 2024-02-11 22:12:32