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FORTUNE TIME & LIFE BUILDING ROCKEFELLER CENTER NEW YORK June 23, 1939 Dear Mr. Seligmann: On the next page there are a few questions to which we anxiously await your reply. You may consider some of them especially impertinent; you may have a perfectly natural inclination to retort, "It´s none of your business!" But we hope you won´t. We hope you won´t because it is our business to know just as much about FORTUNE readers as our own temerity and your good nature will permit. It is our business because the better we know them, the better FORTUNE can serve them. Take the question of income, for example. If we know that the income of the average FORTUNE subscriber is far above the national average, we can be certain that there are many subjects of interest to him that would have no appeal to a group in a lower income bracket. That´s the reason for the questions. We shall be very grateful if you will take the little time necesssary to answer them and return to us in the enclosed envelope. Any information you will be kind enough to give us will become part of a statistical total. We do not ask for your signature; your identity will not -- cannot---be revealed, and we´ll undertake not to bother you again for a long time. Sincerely yours, C.D. Benner C.D. Benner Market Research Manager /fs
Transcription Notes:
Do not follow original line scheme. Use the apostrophe not ´. Hit return for paragraphs
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Reopened for Editing 2024-02-09 21:28:24
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Reopened for Editing 2024-02-11 22:12:32