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[[left margin in red]] More Pantone bluff and promises [[/left margin in red]]
large orders, as soon as he was ready. That in the mean time they were changing the drums of the presses which did offset printing so as to adapt them to Bakelite [[strikethrough]] Baked [[/strikethrough]] backed Pantone plates which was an easy matter because all it wanted was to cut in a groove to fit in the plates, by reducing the diameter of the large cylinders.  This together with the new improved kissing brush which he had recently invented and of which a summary description follows, would cost a relatively trifling expense for the addition or alteration of existing printing machinery (amounting to a few hundred Dollars (or Pounds?) But that in the future his company would go into the manufacture of fully [[strikethrough]] print [[/strikethrough]] equipped printing presses specially adapted to the Pantone process and which would be [[underline]] rented [[/underline]] to printers who desired to use the process.
He had also come to the conclusion that the idea of selling ready made Bakelite coated plates, to the photoengravers and printers must be abandoned, and that the most practical way is that the company should furnish the cliché ready for printing to the printer, thus avoiding mistakes, bad work, or lack of skill or experience.
(As far as I remember George B. had arrived at similar conclusions)
I told him that [[red underline]] George B [[/red underline]] had expressed the fear that with offset presses, a bakelite backing would not be necessary. Trist [[red underline]] emphatically denied this. [[/red underline]]
I also told him about the objection
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[[left margin in red]] Pantone [[/left margin in red]]
which had been made in the U.S. against the greater cost of Pantone ink. - He says this is all wrong. That the pantone process uses less ink than the ordinary processes and the same weight covers four times as much with his process. So even if the ink is twice as expensive there is a reduction of 50% in the real cost. The economy is much greater in colored printing for which Pantone is particularly suited, and where the cost of colored inks is a much larger item than for black.
He says the great [[black and red underline]] immediate [[/black and red underline]] future of [[red underline]] Pantone [[/red underline]] lies for colored work since many newspapers and magazines are now publishing colored illustrations which now have to be printed separately thus retarding the issue of the publications and the cost of preparing the colored plates being very high and the work not so good as Pantone.
[[black and red underline]] Screen [[/black and red underline]] I told him that one of the printers in the U.S had said that the [[red underline]] Trist screen [[/red underline]] was not necessary and that ordinary screens are good enough. - Trist while admitting that this might be the case for white and black printing, but even then not so good as his screen, the difference of the results between his and the other screens becoming paramountly important for color prints. - He says that altho' magazines etc. are equipped for color work most book publishers were not, thus involving a great outlay for installation. That of late it has become the habit