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each week at this time --- in cooperation with the UNITED NEGRO COLLEGE FUND

[[image - woman in choir robe, with mouth open... presumably singing]]

[[image - 4 rows of choir: 2 of women, 2 of men]]

"Negro College Choirs"

1950 ushered in the ABC-UNCF college choir weekly radio programs.... a series that was to set a record in the amount of public service time devoted to any one fund-raising organization. It got under way with the help of Jack R. Warwick, National chairman of the 1950 public information committee and Robert Saudek, then director of ABC's Public Affairs. The Tuskegee Choir was chosen to open the series, but alas and alack the Birmingham ABC station was not up to recording a musical event of the magnitude of the Tuskegee choir singing with the City of Atlanta Symphony Orchestra. Fortunately, the Nnorfolk ABC station was equipped to broadcast the Hampton Institute choir "live". And the ABC series was on its way.