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[[underlined]]APPENDIX[[/underlined]]

CONSIDERATIONS OF THE TELEVISION PROGRAMS BY THE EXECUTIVE COMMITTEE RESULTED IN THE FOLLOWING:

[[underlined]]Smithsonian Television Programs[[/underlined]]

A discussion ensued based on a substantial review by The Chairman of the Executive Committee concerning the Smithsonian entering into a contract with The Wolper Organization, Inc. for the purpose of producing Smithsonian-related network television programs, to be commercially sponsored on prime time.  The chairman had requested for us by the Regents a question and answer paper relating to the basic factors involved in such an undertaking.  A copy of this document is included at the end of this discussion.

As developed in the discussion there are three principal objectives of the Smithsonian Institution in entering into such a contract:

1.  To extend public diffusion of the education, exhibits and other activities of the Institution more broadly to the mass audience served by the television medium, with active direction and participation by the Institution as a whole.

2.  To develop the Institution's own knowledge and capabilities in the field of audio-visual media, including anticipated developments such as cable TV, cassettes and interactive audio-visual defies for use in museums as well as the home.