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17

Phenomena, which is concerned with earthquakes, volcanic disturbances, etc., represents an intellectual asset of considerable interest to television producers. (Note: The Center was the subject of a widely sold, commercially published book titled, "The Pulse of the Planets," which made [[underlined]]Time [[/underlined]]magazine's list of best books for Christmas, 1972.)

18. [[underlined]]Question: What will the Smithsonian  gain from such a national commercial television activity?[[/underlined]]

[[underlined]]Answer:[[/underlined]] Over the long range,the Institution will gain valuable experience in the preparation and presentationof its resources and collections through television and film. The materials produced under this experimental contract will be available for the development of educational by-products.

In addition,there are financial benefits. There is an initial non-returnable advance of $10,000 against the royalties, which amount to 7 1/2% of the first $350,000 of gross revenues from the original network telecast of each program and 10% on all such revenues above that figure from wherever derived, including residual rights. For each one hour program aired, there is a guaranteed minimum of $30,000. If the proposed four programs are produced and aired in the first year, there will be a $120,000 return to the Smithsonian.

Revenues produced under the contract will enable us to hire qualified media experts to assist in producing the television programs. After a few years' experience with this experimental venture, these experts will enable us to judge how the Institution can make more effective use of these modern methods of

Transcription Notes:
In paragraph 1: the incorrect underlining of the space between "Time" and "magazine's" was preserved in transcription. In paragraph 2: several missing spaces were left out in transcription, as "range,the" and "presentationof". In paragraph 3: similarly, missing space was preserved, as "addition,there".