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[[preprinted]]
[[image - drawing of National Biscuit Company logo]]
NATIONAL BISCUIT COMPANY
"Uneeda Bakers"
449 West Fourteenth Street, New York
[[/preprinted]]

July 22, 1935.

Mr. Leon Loeb,
Jacques Seligmann & Co., Inc.
3 East 51st St.
New York City

Dear Mr. Loeb:

Thank you for bringing to our attention the merits of your bill-board space available in your Paris building for Shredded Wheat.

While undoubtedly this space has considerable value, we are not in position to take advantage of your offer.

Very truly yours,
NATIONAL BISCUIT COMPANY,
[[signed]] Russell OBrien [[/signed]]
Assistant Advertising Manager.


RO'B:MG