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17
Exhibit C
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[[underline]]SMITHSONIAN REVENUE PRODUCING ACTIVITIES[[/underline]]

($1000's) | FY 1975 | FY 1974 | FY 1973 | FY 1972
 | [[underline]]Projection[[/underline]] | [[underline]]Actual[[/underline]] | [[underline]]Actual[[/underline]] | [[underline]]Actual[[/underline]] |

[[underline]]Smithsonian Magazine[[/underline]] | | | |
Sales & Revenues | 9,400 | 7,127 | 4,731 | 3,411
Income (Loss) Before Admin Costs | 1,950 | 1,527 | 480 | 152
     Less Admin Costs | [[underline]] 250[[/underline]] | [[underline]] 200[[/underline]] | [[underline]] 150[[/underline]] | [[underline]] 150[[/underline]]
Net Income (Loss) | 1,700 | 1,327 | 330 | 2

[[underline]]Associates Program[[/underline]] | | | |
Gifts Received | 55 | 260 | 157 | 145
Other Revenues | 2,500 | 1,778 | 1,104 | 872
Income (Loss) before Admin Costs | 133 | 332 | 18 | 116
     Less Admin Costs | [[underline]] 83[[/underline]] | [[underline]] 69[[/underline]] | [[underline]] 61[[/underline]] | [[underline]] 42[[/underline]]
Net Income (Loss) | 50 | 263 | (43) | 74

[[underline]]Museum Shops[[/underline]] | | | |
Sales & Revenues | 3,600 | 2,141 | 1,622 | 1,374
Income (Loss) before Admin Costs | 625 | 326 | 172 | 138
     Less Admin Costs | [[underline]] 100[[/underline]] | [[underline]] 100[[/underline]] | [[underline]] 125[[/underline]] | [[underline]] 119[[/underline]]
Net Income (Loss) | 525 | 226 | 47 | 19

[[underline]]Smithsonian Press[[/underline]] | | | |
Sales & Revenues | 175 | 111 | 81 | 127
Income (Loss) before Admin Costs | (88) | (77) | (97) | (91)
     Less Admin Costs | [[underline]] 12[[/underline]] | [[underline]] 12[[/underline]] | [[underline]] 12[[/underline]] | [[underline]] 20[[/underline]]
Net Income (Loss) | (100) | (89) | (109) | (111)

[[underline]]Performing Arts[[/underline]] | | | |
Sales & Reviews | 650 | 597 | 205 | 130
Income (Loss) Before Admin Costs | (2) | 138 | (41) | (34)
     Less Admin Costs | [[underline]] 48[[/underline]] | [[underline]] 34[[/underline]] | [[underline]] 24[[/underline]] | [[underline]] 16[[/underline]]
Net Income (Loss) | (50) | 104 | (65) | (50)

[[underline]]Product Development[[/underline]] | | | |
Royalties | 165 | 107 | 118 | -
Income (Loss) Before Admin Costs | 105 | 43 | 103 | -
     Less Admin Costs | [[underline]] 5[[/underline]]  | [[underline]] 6[[/underline]] | [[underline]] - [[/underline]] | [[underline]] - [[/underline]]
Net Income (Loss) | 100 | 37 | 103 | –

[[underline]]Other*[[/underline]] | | | |
Sales & Revenues | 718 | 614 | 458 | 386
Income (Loss) Before Admin Costs | (83) | (58) | (21) | (42)
     Less Admin Costs | [[underline]] 42[[/underline]] | [[underline]] 40[[/underline]] | [[underline]] 38[[/underline]] | [[underline]] 33[[/underline]]
Net Income (Loss) | (125) | (98) | (59) | (75)

[[underline]]Total Activities[[/underline]] | | | |
Sales, Revenues & Gifts Rec'd. | 17,263 | 12,735 | 8,476 | 6,445
Income (Loss) Before Admin Costs | 2,640 | 2,231 | 614 | 239
     Less Admin Costs | [[underline]] 540[[/underline]] | [[underline]] 461[[/underline]] | [[underline]] 410[[/underline]] | [[underline]] 380[[/underline]]
Net Income (Loss) | [[double underline]] 2,100[[/underline]] | [[double underline]] 1,770[[/underline]] | [[double underline]] 204[[/underline]] | [[double underline]] (141)[[/underline]]

*This includes Traveling Exhibits, Belmont, Photo Services, Commons, Center for Short-Lived Phenomena, Television Programs and Private Publications Program.