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SMITHSONIAN EXPOSITION BOOKS
Financial Projection
[[underlined]] American Presidency [[underlined]]
January 4, 1980

224 pages, plus 16-page gatefold
Associates price: $14.97 plus $1.79 postage and handling = $16.26
Trade, W. W. Norton - 10,000 copies at $7.72 each (salesprice $21.95)

[[begin 5-column table; row and column headers are underlined]]

Item | Copies Sold | Revenue | Expense | Net Gain*
----- | ----- | ----- | ----- | ----- | 
Retail | 10,000 | $77,200 | $62,500 | $14,700

First Rollout (Mainly Associates List) | 52,221 | $888,308 | $701,841 | $186,467

Second Rollout (Mainly Outside Lists) | 15,000 | $281,100 | $261,500 | $19,600

TOTAL | 77,221 | $1,246,608 | $1,025,841 | $220,767

[[/end table]]

*Before allocation of general staff and operating expenses.

* * * * * 

Based on the foregoing projections and the attached descriptions of the book, the following motion was proposed and adopted by the Board of Regents:

VOTED that the Board of Regents approves the publication of [[underlined]] Every Four Years...The American Presidency. [[/underlined]]