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THE COMPANY WILL APPRECIATE SUGGESTIONS FROM ITS PATRONS CONCERNING ITS SERVICE         1220-S

CLASS OF SERVICE
This is a full-rate Telegram or Cablegram unless its deferred character is indicated by a suitable sign above or preceding the address.

WESTERN UNION 
R.B. WHITE PRESIDENT   
NEWCOMB CARLTON CHAIRMAN OF THE BOARD     
J.C. WILLEVER FIRST VICE-PRESIDENT

SIGNS
DL = Day Letter
NM = Night Message
NL = Night Letter
LC = Deferred Cable
NLT = Cable Night Letter
Ship Radiogram

The filing time as shown in the date line on full-rate telegrams and day letters, and the time of receipt at destination as shown on all messages, is STANDARD TIME.

1938 AUG 29 AM 1 08

Received at 
HA6 160 NL=CLEVELAND OHIO 28
VINCENT BENDIX=
17 WEST 54 ST NYK=

AFTER THREE YEARS EFFORT I FINALLY SOLD NBC THE IDEA OF TWOWAY PREVIEW CHAIN BROADCAST BETWEEN YOURSELF AT CLEVELAND AND THE BENDIX CONTESTANTS IN CALIFORNIA PRIOR TO OFFICIAL START. NBC HAS APPROVED BROADCAST FOR SEVEN THIRTY TO SEVEN FORTY FIVE PM FRIDAY PACIFIC COAST TIME OVER SIXTY FIVE RADIO STATIONS ACROSS NATION. THIS WOULD BE TEN THIRTY TO TEN FORTY FIVE CLEVELAND TIME. THIS PROGRAM AS A COMMERCIAL WOULD COST MANY THOUSANDS OF DOLLARS AND I URGE THAT YOU LET NOTHING INTERFERE WITH YOUR PRESENCE IN CLEVELAND FOR THIS BROADCAST. PROGRAM WOULD OPEN AT CLEVELAND WITH DESCRIPTION OF RACE AND YOU PERSONALLY EXTENDING GREETINGS TO CONTESTANTS AWAITING OFFICIAL START ON WEST COAST. PROGRAM WOULD SHIFT TO COAST AND ALL OF THE COLORFUL CONTESTANTS WOULD BE INTERVIEWED. THE TIMING IS PEERFECT FOR SEVERAL MILLIONS OF LISTENERS WITH SPLENDID BENEFITS FOR BENDIX. NO EXPENSE TO BENDIX. WOULD APPRECIATE IMMEDIATE CONFIRMATION. LOVELY PERSON HAS WIRED ACCEPTANCE TO OFFER GREET BENDIX WINNER. REGARDS=CLIFF HENDERSON.

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