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THE MADAM C. J. WALKER SCHOOLS

BRUSHING AND PULLING THE HAIR

These exercises are to strengthen the hair, draw the blood into the scalp, and to create a new and healthy growth. In pulling the hair the operator grasps section of the hair in both hands and pulls vigorously. In brushing use a small, stiff brush, brushing the hair upward and outward. These exercises strengthen the Arrector Muscles and give the hair life and lustre by forcing the oil through the hair shaft. Pay no attention the patron's loss of a few hairs during these operations as the real intent of the treatment is to force the old hairs out so that the new hair may come in and thrive. It is just as important to brush short hair as long hair. The extra few minutes given to this treatment will remove dust and dirt from the hair and pay big dividends in satisfied patrons.

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1. Brushing the Hair from Ear to Crown of the Head.
2. Brushing the Hair with a Slight Pull Upward

SPECIAL ATTENTION TO A CHILD'S SCALP

It is reasonable to understand why the scalp of a child needs just as much or more attention than the scalp of a grown person. The scalp is naturally more delicate and is much more liable to disease because of this fact and the contacts made during play with unkempt children and pet animals.

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TEXT BOOK OF BEAUTY CULTURE

Cleanliness is the first essential and the child's hair should be shampooed frequently with Madam C. J. Walker's Shampoo. Following the shampoo, Madam C. J. Walker's Wonderful Hair Grower should be massaged into the scalp. The massage will strengthen the Arrector Muscle and the added attention will give the child the appearance of being well groomed. If you have had the opportunity to visit a schoolroom, you will readily realize the importance of proper scalp attention during childhood and how sadly neglectful some mothers are.

Never use strong tonics, or tonics containing alcohol, on the child's scalp. The eventual beauty of a woman's hair is very often dependent upon the treatment it received during her childhood. Cut children's hair regularly.

THE IMPORTANCE OF SCALP MASSAGE

This chapter on scalp massage is, without a doubt, one of the most important of all phases of beauty work. Every woman, even though her scalp is normally healthy, is in need of some scalp treatment or stimulant from time to time.

The success of the Madam C. J. Walker Company is built on the firm foundation of beneficial scalp treatments originated by Madam C. J. Walker herself. She was the first to visualize the necessity of better scalp care among the women of the race and the first to perfect the preparations and treatments which have brought about these wonderful improvements. To those of us who are older, no convincing is necessary to point out these improvements, they are of such marked degree.

To be an expert operator is not to be a good marcel waver or finished finger waver only, but to have a thorough knowledge of every phase of beauty work. This, especially in the treatment of the scalp, demands serious study in order for the operator to be able to immediately diagnose the case confronting her, without the embarrassment of having to seek the advice of an older operator.

In all treatments of the scalp, the main object is to secure rest, comfort, and relaxation for the patron. If there is no constitutional ailment, the patron should arise from the chair feeling refreshed. Proper scalp massage will drive away headache, quiet the nerves, and leave the scalp loose, pliable, and tingling with increased circulation.

The operator in her practice is often confronted with many baffling cases which come to her among her many patrons for scalp treatment. Very often the occupation of the patron is responsible

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